Visiting the pop up shop was very interesting as retailers are at a point in time where they have to re-invent and rebrand to differentiate themselves. Marc Jacobs is creating ‘The Marc Jacobs’ as it represents that the individual person can be authentic and represent the true them. I was able to see the more ‘couture’ section which Marc Jacobs is trying to still represent himself and his love for the runway by creating couture designs at ready to wear prices. Overall, I think Marc Jacobs has greatly impacted the fashion industry because his flamboyant style and his love of the different decades. I can use this experience in my future career to better understand how the industry is rebounding and re-inventing themselves in this new age of technology and merchandising.
New York Study Tour 