The Bromley Group is a PR, social media, events coordinator, and marketing consultant located at 15 W 26th St #3, New York, NY 10010. They are still trying to discover what PR means in today’s day in age as the term in our world is constantly evolving. I was really interested to see how they were able create hype around an unknown product called high. High contains marijuana in its skincare. Through creating hype in Elle, Vogue, Harper’s Bazaar and other media outlets, high had already become a well recognized brand. I believe that the Bromley group is important to the fashion industry because they can help persuade or even change public opinion about products. When Uggs first came out, America had never heard of the brand, but because a celebrity was seen wearing it, she told her famous mother who also then told her group of friends. This is how Uggs got started as a household name. I will use this experience for my future career because I may even help with a fashion show for them. I do have a better understanding of how much PR helps companies with brand awareness and brand equity.
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